You’ve finally built your own app. You love your design and it works flawlessly on every device you tested it on. The niche you found is unexplored and competition-free. But no one is downloading your app. But don’t be discouraged, if you have an app you want the world to use, you can make it happen. All it takes is a little effort, efficient Mobile App Development in Dubai and the right know-how to bring your app to the attention of the masses.
Find below effective strategies ways to boost your app downloads.
1. Improve your app store optimization
First and foremost, we could not start this list without mentioning App Store Optimization and its benefits. App Store Optimization is the process of improving a mobile app’s visibility in the store by optimizing each metadata element (app title, description, keywords, screenshots, etc.) according to the store and trends.
The point is to make the app more visible in the charts and to increase its discoverability. By doing so, app users are more likely to find the app in the store, and consequently, the number of downloads will increase naturally. Although App Store Optimization is becoming more and more popular, it remains unused by many app developers and marketers. It is time, more than ever, to take advantage of this extremely cost-effective technique to increase app downloads.
2. Start building your online presence
Do you want more app downloads? Start by increasing your brand awareness. Push your app everywhere you can on the web. First, create a unique website or a landing page with the help of Mobile App Development  Company in Dubai for your app. Don’t worry, there’s no need to master web development. You can use free software like WordPress, which makes it very easy to create your own website. Ideally, you’d only have to pay for a brandable domain name and a hosting space.
Building a website or a landing page will help you spread useful content about your app. Having a central point where visitors can learn more about your app is essential. Make sure that your design is creative and personal; you want it to vehicle your app’s identity. Use your app’s color palette and specific fonts. Basically, make sure to follow your visual identity. If you don’t have any, it’s time to define one. Try using your website and/or landing page’s URL wherever you can, in all your communications. Some examples are emails, signatures, and more. Â
3.Make your app free at launch
Another great strategy to get more downloads is to make your app free at launch. This can sound pretty easy but it will drastically increase your chances of getting more downloads. If it was already live on the store as paid, make it free for a few days or weeks. This will inevitably stir curiosity and drive more downloads.
If your app is free but offers paid in-apps, make your IAPs free for a little while. This will increase your number of downloads and encourage people to use your app more. Engagement rate will increase and the App Store/Play Store will reward you by boosting your app rankings.
4.Ask your users to rate & review your app
Another great way to drive more downloads is by getting more positive reviews. Indeed, not only the algorithms will boost your app rankings but users will be more tempted to download your app if it has a good reputation. App users rely on other app users’ opinions before downloading an app. If you have bad reviews or a low number of reviews and ratings, you can be sure that your conversion rate will be very low.
Plus, both the app Store and the play store algorithms take reviews and ratings into account in order to rank apps. In the case of multiple negative ratings, an app can be strongly penalized in terms of rankings. On the opposite, if the app shows a lot of positive reviews and ratings, it will be favored and push to the top of the search results.
5.Update our app constantly
Customers want apps that are always improving. Regular app updates will ensure you fix outstanding errors and deliver the quality experience needed to grow and retain users. This also will improve your app store optimization strategy, as app updates are a key app store ranking factor. Each update offers double benefits, improving both your usability and discoverability.
No matter how great and well-designed your app is, if you don’t put enough effort into Mobile Application Development in Dubai promoting it, no one will ever download it. Boosting your app downloads requires both quality and consistency. An initial burst of popularity after release is important, but your user base must continue to grow. With today’s increasing competition, it is crucial to find innovative app promotion strategies which should be integrated into a powerful mix.